Love is in the Air: an inside look at Paris Haute Couture

A boutique connecting Madrid with international fashion

Every season, Paris Haute Couture Week brings together the world's most influential fashion houses. Although anyone can now follow the shows live online, the experience of witnessing them from the inside remains reserved for a very small circle of industry professionals. Among them is Spanish entrepreneur Isabel Ruiz, founder of the bridal boutique Love is in the Air, a space dedicated to brides and guests looking for international haute couture labels. The store's philosophy is simple yet ambitious: to bring collections from international brands that are usually only seen on runways in cities like Paris or New York to Spanish clients. To achieve this, Ruiz travels regularly to major fashion weeks, where she discovers new collections and maintains direct relationships with designers. Isabel Ruiz attended several shows during Paris Haute Couture Week. There, she was able to see firsthand the designs of creators who are part of her boutique's creative universe, such as Elie Saab, Zuhair Murad, and Giambattista Valli, whose creations are especially prized in the bridal and event world. For Isabel, these trips are also a way to continue expanding the world of Love is in the Air, discovering new talent and selecting pieces that will later arrive at her boutique in Madrid. As the Vanitatis report explains, attending these shows is not just about occupying a seat in front of the runway. For industry professionals, it is also an opportunity to observe up close the fabrics, craftsmanship, and details that define each collection. One of the first events was the show by Indian designer Vaishali S, held at the Indian Embassy in Paris. For Isabel Ruiz, discovering emerging talent from different cultures is essential, as many of her clients have an international profile and are looking for unique options. The following day, the agenda continued with the presentation of Giambattista Valli's new Haute Couture collection, where guests were able to view the dresses up close and appreciate the artisanal details that define this type of fashion.